Case Studies

The success story of “Buch.de”, German famous online book retailer

Over the last twenty years, the e-commerce has continuously grown due to the increasing use of the Internet. The start-up Buch.de InternetstoresAG is one of the most remarkable success in Germany, where the greatest e-commerce customer potential within Europe is to be found.

Created in 1995, Buch.de was one of the first online bookshop and initiated the first digital book databank in Germany. The main challenge for this start-up was to foster the online sale of books while the use of the internet remained largely unknown by that time, so that the target group was still narrow. Nevertheless, Buch.de managed to establish itself as a pioneer in e-commerce by becoming one of the most important booksellers in Germany. Within the last twenty years, Buch.de significantly extended its product range in compliance with the new trends: e-books, audiobooks, DVD, and so on.

In 2011, its founder Michael Urban was awarded Gründer des Jahrzehnts – “founder of the decade” – as a result of an online voting organized by Gründerszene.de, a German online magazine primarily intended for entrepreneurs, companies and start-ups. More precisely, Mr. Urban got the recognition of the public by receiving the audience award (16 000 voters) with more than 1000 votes ahead of his 25 competitors.

As an accomplishment of its expansionist policy, Buch.de finally merged with Thalia Holding GmbH – the book market leader in the German-speaking countries – in March 2015.

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Start-up funding in Germany

The KFW provides attractive funding opportunities for start-up coaching!

kfw

Since 2007 the ESF-project “Gründercoaching Deutschland” has helped tens of thousands of start-ups on their way to develop a sustainable business plan and to succeed on the open market. The program has been administrated by the KFW since the funding period 2007 to 2013 and will continue until the end of the current period (2014 to 2020).
In the framework of this project, the KFW offers attractive possibilities for the funding of business founders coaching. It provides a partial payment for professional coaching for those who are setting up their own business. New freelancers can receive up to 3000 euro for professional counseling as a public support in order to become a competitive business company. The funding is especially designed to help female founders, migrants and those who can count on family-friendly working conditions. In general, the coaching should provide skills in economic, financial or organizational affairs to optimize one’s abilities to compete on the open market with accompany recently set-up.
The Credit Institute for Reconstruction (Kreditinstitut Für Wiederaufbau) is a public-law institution and is subordinated to the German Ministry of Finances. The funding bank is in charge of many different kinds of public funding. Among other things they offer credits for small and medium-sized companies, infrastructures, house building or financing power efficient technologies.

Start-up_funding_Germany

In the “new” German states (except for Berlin and the Region of Leipzig), the public funding ratio is 75 percent of the consulting fee. In the old federal states of Germany including Berlin and the region of Leipzig the fund is 50 percent of the consulting-fee.
• The net price of the coaching must not be higher than 4000 Euros.
• The wage per hour must not be higher than 100 Euros.
• The coaching should not be longer than 8 hours.
• The start-up needs to be kicked off during the last 2 years.
All in all the KFW provides a highly recommendable funding opportunity for company founders. The program (“Gründercoaching Deutschland”) will help recently created start-ups to improve their competitiveness and to develop a profitable business plan.

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To market, to market!

ie smart virtual gameWhen trading in virtual animated stock exchange markets becomes an innovative way to present your business ideas

Have you always wanted to be a guru of investments? Knowing all about stocks, bids, equities and trades, in a relaxed, light
and fun way?

“Welcome to the SmartXchange Stock Market, a virtual game that supports innovative business ideas to grow and be the most competitive in the SmartXchange market.” This is the motto of an interactive game created by a Portuguese consultancy company, INOVA+ that defies users to learn about sound investments, derivative trading, leverage and even short-selling.

To enter the game is very simple: any potential entrepreneur should present an innovative business plan of the start-up company that automatically enters the market. Then other users start bidding according to the relevance of the start-up profile. The entertainment is guaranteed, although real money is not.

José Barros, developer of the SmartXchange game, highlights that “this is a game that brings closer together entrepreneurs working on their business models with market investors eager to find ideas, which can be successful in the real world. By simulating reality in this virtual competition, players are prone to have a risk-taking attitude, which will lead to business model refinements validated by market data. In the end, it is our intention that entrepreneurs will have stronger business models and greater confidence in their business ideas.

For further information, please visit: http://www.ie-smart.eu

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Greening of small urban areas in Berlin

Thanks to the Gründerinnenzentrale Berlin, a platform supporting women in setting up their own business, we met Aniela Horntrich. Since her childhood, Aniela has cultivated a passion for gardens, wild herbs and tea plants. She recently turned her passion into her professional activity, and now teaches Berliners how to “vegetate” their terrace and balconies. Her small enterprise NELKA (www.nelka.net) was just set up this year.

Photo by

Aniela Horntrich in a photo by Julia Richter

Aniela, what is your business idea / philosophy?
I specialized in the “greening” of small urban areas such as roof terraces, balconies and patios. I often adapt my work to the residents’ preferences. Most clients want to be included in the designing and elaboration of the garden so that it becomes a common experience. I also take care of the plants or help my clients to take care of them!

How did you “learn” to be an entrepreneur?
The “learning” took place at two different levels. On the one hand, I acquired the expertise on gardens, on the other hand I had to learn how to be self-employed, to found my own company, where I need to pay specific attention, who can support me, etc.

I acquired the expertise by practicing, while I was taking care of our family garden and roof terrace. During this time, a true passion for planting and working on roof terraces emerged. Even though I already had a job, I took the time to develop this passion. I think that having an interest and pleasure in doing something helps learning quickly and simplifies the learning process. Before I set up my business I did a lot of researches on the internet, I red many books, visited gardens and tested many new things in my garden and roof terrace.

Moreover, as I worked for some time as a project manager, I am at my ease with all kind of people, I am good in communication and can successfully manage projects. Additionally, my back office experience helped me in tasks such as accounting, taxes, invoicing, etc…

The Gründerinnenzentrale Berlin has been a great support in finding someone who could help me writing my business plan. I would recommend anyone to write his/her own business plan. It is possible to find templates on the internet, the content can be then developed autonomously. It took me much more time than I planned, but it was worth it because many things became clearer, for example how many contracts I need to get before my balance is positive!

Did you attend a course?
After completion of the website (I used a programme with some ready-to-use templates) I followed a course at the Gründerinnenzentral about search-engine optimization. I had no idea about it, I only knew that being visible on the Internet is important. The course provided me with good inputs and I could really improve the visibility of my website.

What about social networks?
They are essential. I have been trying to be present on different social networks and platforms such as Facebook, Pinterest or Houzz. Physical networks should not be forgotten! It is very important to build and maintain a large network of different people. You have to learn to catch and re-catch people’s attention, without being too intrusive. You never know where the next job is coming from… In addition, exchange with colleagues is very important and is always a precious source of information!

Aniela, thank you very much for your contribution and all the best in your endeavors!

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Entrepreneurial education – Non-formal training case study in France

After the post about non-formal training programs on entrepreneurship in Bulgaria, we continue our trip accross the world of entrepreneurship education meeting Hanna el Hadi, a girl who followed a non-formal training program on entrepreneurship in France.

Hey Hanna, could you introduce yourself and your educational path in few words, please?

Hey! My name is Hanna. I have graduated high school with a sciences specialization. Then I went during two years in a preparatory school because I wanted to integrate an engineer school to work in the environment field. I managed to integrate it and I was therefore able to study environment management.

Do you plan to create a business or take over a company in the next coming years?

No, it is not in my plans for now.

A moment of entrepreneurial education with non-formal training in France. Source: proentre.studiodomino.com

During your educational experience, did you have any training about entrepreneurship?

I had some interaction with professionals who had, or not, created their own businesses but I didn’t have a dedicated course on this topic. It was however possible to choose courses about subjects such as start-up creation but I didn’t. I have participated in some campaigns to raise awareness about enterprises’ issues such as working and hiring disabled people or corporate social responsibility but nothing about entrepreneurship strictly.

Did you experience a non-formal training about entrepreneurship?

In May 2014, I had a training course about entrepreneurship during which we were taught about how to create a business, difficulties dealing with that challenge, necessities to share about your project… But it was still very general. This training was organized by E-Seniors association in cooperation with an entrepreneur. It was very interesting to see how to plan and create a start-up, the importance of planning early stages and to deal with unexpected issues.

I also participated in a Youth in Action program organized by E-Juniors about creativity in entrepreneurship and its importance in the realization of a project. It was really interesting since all participants came from different backgrounds and countries and, therefore, had different way to approach a topic. We had several workshops to think together about these issues. It was great.

We thank very much Hanna for her testimony, wishing Hanna good luck for all her projects.

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Entrepreneurial Hairdresser in Istanbul

According to the report “Professional Hair Care Market (2013 – 2018)” by Research and Markets, the global professional hair care market sales are expected to increase at a CAGR of around 4.5% till 2018. Here is why today we introduce the story of Eyüp Sabri Demirgan, a Turkish hairdresser working in Beşiktaş/Istanbul.

Eyüp Sabri Demirgan, 1974, was born in İstanbul. He is married and has two children. Graduated from Konya Mehmet Akif Ersoy high school. Hairdresser for about 23 years. He manages a hair and beauty salon in Beşiktaş for 14 years. Member of Istanbul hairdressers association, in his spare time he loves eating out, going to theatre and cinema with his family. He is doing sports regularly.

hairdresser-istanbul-entrepreneurships

Eyüp Sabri Demirgan during one of his working day.

How do you describe your work?

My job can exactly be defined as hair design and beauty care salon. In a sense, it can be said as a personal care center. At the same time I can define my workplace as a place that people come for looking better physically and having their personal hair care.

How did you decide to do this job?

It seemed very attractive before starting this job. After the start I thought it was a suitable profession for me. In the first years of this work, I felt it was a job for me.

What are the difficulties of your job?

First I am working seven days a week from 8 am until 10 pm. So it is very difficult and I have very little time to spend with my family. Secondly, another difficult aspect of our business in this beauty care industry is to satisfy our customers. Sometimes we are engaged in with some female customers for hours. Sometimes we do not understand exactly what our customers want. And sometimes due to a technical fault we are having difficulties with damaged hair of our customers.

Who has supported you before openning your own workplace?

First, my wife has always supported me. To start a new business in such an expensive place of Istanbul was very difficult in 2000 and it is still very difficult. I founded this business with bank loans and financial supports of my friends.

hairdresser-istanbul-entrepreneurships-saloon

A part of Eyüp Sabri Demirgan’ saloon in Beşiktaş/Istanbul.

Does this job satisfy you with financially and spiritually?

Although our busy and stressful work Schedule, I think I am spiritually satisfied. Our job is to provide people’s looking more beautiful and to be happy. When we see people happy, we are also happy. Besides, people tell their problems and secrets to us when dealing with them, and they eliminate their problems in this way. We help them just by listening them like a psychologist and they feel relaxed. This gives us a great pleasure.

Financially, specially when I first started my business, I had difficulties because I had debts to my friends and banks and I had also high building rentals, but now I think I get the reward of my efforts.

Do you receive feedback from your customers?

Our customers bring us some gift in order to thanks us later. They take a photograph with their new hair and new face and then they share in social media. These cases are indicator that our customers are very satisfied. Besides, we ask our customers whether they are satisfied or not. Our customers’ pleasure is the most important thing for us.

How do you see the future of your business.

Even someone who currently work for two years can open a workplace and run this bussiness. But the quality of service is very low. And this leads to low quality and unfair competition. In this context, I think that there isn’t any institution that protects and supports us. In fact, our job is a kind of art. Because we are trying to make a special and unique product for every people. However, the unqualified beauty salons affects us negatively. And this situation worries us for the future.

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Informal training programs on entrepreneurship in France

France used to be suffering from a lack of offer regarding entrepreneurship at school due to educational and ideological reasons. If this line of reasoning is not out dated yet, things are changing slowly.

The OPPE (Observatoire des pratiques pédagogiques en entreprenariat), tool created by public authorities in 2001, has evaluated and aim now to share and promote initiatives regarding entrepreneurship towards teachers, students, pupils, schools…

Source: entreprendre-pour-apprendre.fr

Cases studies on informal entrepreneurship education in France

More young people are planning to create a business or to lead one even though not creating it and want to do it in the next coming years.

Some cases studies beyond education:

  • Entreprendre pour apprendre, the mini-business, a federation of regional associations in France whose goal is to promote economical life in schools;
  • 100 000 entrepreneurs, association that aims to spread entrepreneurship culture toward youngsters aged from 13 until 25;
  • MoovJee, association created in 2009 that aims to help young people to consider entrepreneurship as a real career after their education training;
  • Petit Poucet, providing support to students who want to create their own business.

Youth in Action, an informal training on creativity in entrepreneurship

Beside these activities, some actors are proposing different programs to develop entrepreneurship culture. For instance, EU programs Youth in Action. E-Juniors has hosted an informal training about creativity in entrepreneurship in June 2014.

Below, an interview with one of the participants:
Hello, could you introduce you, please?
Hello, my name is Céline Guignard. After graduating my bachelor in biology, I have decided to focus on agronomy. I entered in an engineer school dedicated to the topic, AgroParisTech. During my studies, I had the opportunity to study in Spain thanks to the Erasmus program and to have several internships abroad (USA, Chile).

Do you think about starting you own business or taking over a company in a next future?
This is a seducing idea but my project still need to evolve (it is still just an idea!)

During your educational experience, did you have any training about entrepreneurship?
No, not specifically but I know that there is an existing association about this topic at AgroParisTech.

Did you ever experience a non-formal training about entrepreneurship ?
Yes, in June 2014, in Saumur (France), I had a training called Value +, organized by E-Juniors association.

And what did you learn from it?
It has been an enriched training with very interesting trainers. Concepts such as creativity, working as a team, personal and professional development were presented to is in a unusual but pedagogical way. I was really satisfied of this training. It has allowed me to discover new ideas and to re-think tools and methodologies needed in the professional life

Thank you very much Céline for your feedback and good luck for your projects.

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University models for entrepreneurs in Helsinki

Success of such mobile game companies like Rovio and Supercell did not happen by a chance. In Helsinki, Finland, Aalto University has created a relatively young, but very inspiring programs for start-up companies. The change of how we work, and the fact that the former “safe jobs” have disappeared has led to an increase of youth entrepreneurs in Finland.

Young start-ups, or business ideas need mostly consulting, brainstorming, funding and a lot of testing. That in mind, we´ll introduce three models from Aalto University that answer those needs.

Aaltoes – Europe´s most active student run entrepreneurship community

Aaltoes entrepreneurship community does everything against the codes how things used to be done in the past: Events and the space is very easy-access, all information possible is shared and doing mistakes is positive. The focus is to make joining in Aaltoes community very easy, so one could start making the dreams come true. After the beginning of Aaltoes in 2009, the community has changed the way masses think about entrepreneurship in Finland and many communities alike has been born in other universities.

Hosting and organizing free events is the main focus of Aaltoes. Start-up Sauna and Slush-event are originated from Aaltoes, here´s one nice example of an Aaltoes/Start-up Sauna program called “Summer of Start-ups”:

Start-Up Sauna – Accelerating, start-up programs, events and meetings in sauna

If you have visited in Finland, you have most likely also been in a sauna. A hot, steamy room used for relaxing, a place where all the titles disappear and people are equal to each other. If you have visited sauna, you probably understand why so many Finnish innovations have been born in the comforting heat of sauna, maybe sipping some beer at the same time. No wonder they have several saunas in Helsinki´s Start-Up Sauna Headquarters.

Start-Up Sauna (Credits: Antti Kokkola)

Start-Up Sauna (Credits: Antti Kokkola)

Start-Up Sauna Accelerator program connects the most promising start-ups from Nordic countries, Russia and Eastern Finland. Focus is heavily on business development and going global. The best teams of each accelerating program are taken to Silicon Valley to meet investors and make contacts. Every company that is accepted to Start-Up Sauna Accelerating program, gets access to Slush. One of the biggest events of its kind, Slush brings together 10.000 attendees and more than 2500 companies for the two-day event, which takes place this year on November 18-19th 2014 in Helsinki. The event is a massive meeting point for investor, start-ups, executives and media to connect and make business.

As a non-profit organization, all Start-up Saunas events and programs are free of charge. For boosting companies economically, Start-up Sauna Foundation was established in 2012 to support the main agenda of building a functioning start-up ecosystem in the region.

Aalto Design Factory – Prototype lab for testing the idea in practice

Sometimes you have to dirty your hands on the way to success.
Offering a space to work, tools and expert guiding Aalto Design Factory is the place to physically make things happen. It is used to making prototypes, testing stuff in lab, meeting potential buyers for the idea/prototype and much more.

PDG (Credits: Mikko Raksinen, Aalto Design Factory)

PDG (Credits: Mikko Raksinen, Aalto Design Factory)

Constant communication between students and companies is a cornerstone of Design factory. One example of co-operation with students and real-life business is a one year program of Product Designing in Aalto University. Companies give product development challenges to students and the final results are presented in annual Product Design Gala.

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Spirit of entrepreneur – Three success stories from Germany

The decision to start an own business is normally made after a thorough consideration of all opportunities and risks and not simply on instinct. It seems clear that a good business idea is not enough to be successful. Even professional skills – no matter if within the technical, artistic or economic field – are important but absolutely not sufficient. So what is still missing to identify the candidate who will make it on the ladder of success? Frequently you may hear of the „spirit of an entrepreneur“ that makes a difference – personality counts! To analyse the personal prerequisites for starting a business, we will have a look at three short success stories of entrepreneurs from the region East-Westphalia-Lippe in Germany. All three intensively prepared for their start-up and participated in a regional business plan competition.

First story – Mecondo GmbH from Rietberg

Mecondo is the melodious name of a young enterprise that regards itself as the “first contact for metal design for gardens and landscapes. The founders Annette Berenbrink and Bernd Voltmann participated already in two business plan competitions and were awarded with the third price in both of them. The thoroughly established business plan was worth because even in year three sales still were in line with the planned numbers. The diverse and elaborate products like sight protection walls, water objects and sculptures etc. found their lovers within the gardening and landscape architecture industry. To reach the market in Northern and Southern Germany as well as foreign countries, especially France, Belgium, Norway, Austria and Switzerland, Mecondo cooperates with five trade agencies. The rest of Germany is served directly from the location in Rietberg and Gütersloh.

One of the gardening design products by Mecondo. Source: mecondo.de

Starting the business from a position of being unemployed was a courageous step for the two managing directors. The know-how of their former professional background as a graphic designer (Annette Berenbrink) and a technician (Bernd Voltmann) was the basis for developing innovative products. At this point the two of them were the first on the market developing artistic metal products for gardening and landscape architecture. Compared to their former status of being salaried employed, they appreciate a lot the higher level of flexibility and freedom – even if the work load of being self-employed is regarded to be extreme. The experience of mentoring was regarded as very valuable as they learned to focus all their efforts on the core message of their enterprise. Further support was granted by the municipal office for business support in the district of Gütersloh that helped with all the official and bureaucratic issues. Up till now two employees – one full-time for production/distribution, one part-time for office work – support the young company. And now it’s about not giving up and keep on growing! Link – www.mecondo.de

Second story – ECOSUS® from Augustdorf

Matthias Hölscher is a forester. His product development leads us into the area of soil amendments and growing media. Peat-free mixtures of substrates based on organic charcoal (“biochar”) increase soil fertility in the garden. The products include organic potting soil and organic soil improver. Production takes place in cooperation with farming operations and is based on environment-friendly, closed substance cycles according to the so-called “terra preta principle”. The products are primarily sold directly and delivered to agricultural shops, retail shops and hopefully soon to wholesalers for organic products and mail-order shops for high-quality products.

Products by Ecosus before the delivery. Source: ecosus.de

Hölscher started the business on the side of his regular job and is satisfied that his main job covers him financially so that he is not dependent on loan capital. Besides being a civil servant, he enjoys the development of his own products in line with market requirements and by this having an impact. From the business plan competition he could learn a lot. The general management of the company ECOSUS is now taken over by Hendrik Andrae coming from the field of agribusiness management. There is a gap in the funding system for young entrepreneurs, as Hölscher recognised. A lot of funding programmes are only addressed to larger and well-established companies. If you have no capital reserves, starting a business is still difficult, even in Germany. According to him the personality of an entrepreneur is characterised by perseverance, a realistic view, authenticity and flexibility. To him it is very important that a founder of a business sets him-/herself a personal maximum limit for which one is ready to work. If the objective is not achieved, one should also be ready to take the necessary steps. But ECOSUS laid a good foundation. Right now scientific research is carried out to further prove the quality of the products. The results can serve additional proofs and facts to convince end consumers. Link – www.ecosus.de

Third story – VELOfactur GmbH from Hüllhorst

i:SYs is an extraordinary 20 inch compact bicycle that is perfect for rent and the use in companies. End customers are of course also addressed. After being part-time self-employed, in 2011 Rüdiger Wiele together with Martin Kuhlmeier founded the company VELOfactur GmbH. Looking back, Wiele appreciates the personal development and all the new experiences that he has made since then.

i:SYs, the 20 inch compact bicycle made by VELOfactur GmbH. Source: isy.de

Rüdiger Wiele describes the successful sort of entrepreneur as being someone who believes in him- or herself, who has perseverance and can also cope with backward steps or failures. There is a need of high level identification with the business. Earning money should not be the first priority. The financial insecurity as well as the work load of a business founder should be considered beforehand. As positive factors he evaluates all the possibilities for self-fulfilment and the chance to start the business together with a partner. While Wiele himself is strong in the area of sales and organisation, his partner Martin Kuhlmeier contributes with the technical know-how. There are disadvantages resulting from the friction of two different leader personalities, but this can also be regarded as a maturing process to reach a consensus within a partnership. VELOfactur also initiates a lot of new projects and follows a number of new ways to bring the company forward. Wiele sees the necessity for improvement in the situation of entrepreneurs in Germany as it is difficult to get liquidity and subsidies. As an important support structure he mentions business angels and the mentoring service from the Chamber of Industry and Commerce in Bielefeld. Furthermore, the own position seen by the credit institute or the trust of the bank to the company should not be neglected. Links – www.isy.de | www.velofactur.de

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Trust, the word that will save young entrepreneurs in tourism

Sabri Kuçukdurmus is a young Turkish entrepreneur involved in the field of tourism with his agency, Jolly Tour. He was born in 1990 in Konya, a city in the Central Anatolia region. He lives there with his wife and they have a child. He graduated from Vocational High School of Tourism and Aydın Didim Vocational School, department of Tourism, Travel and Agency. He has been working in tourism sector for 8 years. He has been the owner of a tourism agency for 8 months. Besides, He is a member of administrative board of TURSAB (association of Turkish Travel Agencies) and a member of Active Businessmen Association. He is fond of working in the area of Tourism. In his spare time, he loves playing Football and watching it. Further, he likes spending time with his family.

Sabri-Kucukdurmus

Sabri Kuçukdurmus in his office in the city of Kunya, Turkey

He thinks that young entrepreneurs should be supported and it is necessary to smooth the way for them, for that we did him some questions about his experience as a young entrepreneur to understand how the situation is for young tourism entrepreneurs.

Hi Sabri, welcome to the Stupcom blog. Please describe your job
Well, we provide the transfer of Turkish guests from certain point to a certain place. That is to say we are Domestic Tourism agents. And also, we do sell airplane ticket and high-speed train ticket. In addition to all these, I can say that our main work is accommodation. Apart from these, we organize domestic and foreign tours and their accommodations and car rental business. Furthermore, we offer health tourism.

How long have you been working in this field?
I have been working for 8 months. However, I have been dealing with tourism business actively for almost 10 years.

How did you decide to do this job?
As a matter of fact, I graduated from the department of Tourism, Travel and Agency which is the school of this job. At the same time, it is a job that I like. Once, I was already working in another agency.

What are the difficulties of your job?
The most difficult side of my job is the busy period that we encounter. We have a difficulty in finding a place for our customers in the most busy period especially in summer season. And also, the delay of tour and transfer planes due to the weather conditions is the leading difficulty that we encounter.

Who supported you to do this job?
First of all, my family supported me materially and spiritually from the beginning of the process until now. My co-partner, the owner of Yaman Building, offered me to do this job.Consequently, we started this job with the material support of my co-partner and my experiences in this field. Thus, I did not use to take Bank borrowing.

Ara you happy with your work materially and spiritually?
When we first started this job, we were not satisfied with the process of establishment as it is seen in every company, but now, it does. That is, we think that we receive the recompense for our work. Firstly, we love our job, and we do our work enthusiastically. We meet so many people. We are working hard in order to succeed for our prestige. In addition, our agency is connected to a large company that serves throughout Turkey and this provides us respectability.

Do you receive feedback from your customers?  
Firstly, I can say that customer dissatisfaction is minute amount. We know and understand how a holiday our customers want. First we learn the district that our customers prefer and or the place where they took holiday before. Besides,we know all the institutions for which we work because we go and see them. At the beginning of the season, we visit all the hotels thanks to the info tours arranged by Jolly Tour (the agency of Sabri, editor’s note) general centre. Thus, the hotels we recommend to our customers would be the ones that we really know.

The tours that we arrange to abroad, are our pocket tours and they have a certain standart. If we come to your question about feedback, we call all our guests at the end of the travel and poll the satisfactation level. Already we owe the 99% of our success to this. Besides all these although we work as 3-4 persons in this agency that you see , there is a team of 300-400 persons in the centre of this job. We have offices in all countries that we arrange tours in abroad. We have a working agent in each hotel. All these bring us in to the forefront in customer satisfaction.

How do you see the future of your job?
From our point of view, we see its future promising. Our goal is to be the best among 110 tourism agencies that do this job in Konya. Although, technological developments such as internet seem to be negative for our job in the future, in my opinion, depending on the trust that is given to people for a good holiday and satisfaction still and in the future, our job is promising a good future.

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