According to the report “Professional Hair Care Market (2013 – 2018)” by Research and Markets, the global professional hair care market sales are expected to increase at a CAGR of around 4.5% till 2018. Here is why today we introduce the story of Eyüp Sabri Demirgan, a Turkish hairdresser working in Beşiktaş/Istanbul.
Eyüp Sabri Demirgan, 1974, was born in İstanbul. He is married and has two children. Graduated from Konya Mehmet Akif Ersoy high school. Hairdresser for about 23 years. He manages a hair and beauty salon in Beşiktaş for 14 years. Member of Istanbul hairdressers association, in his spare time he loves eating out, going to theatre and cinema with his family. He is doing sports regularly.
How do you describe your work?
My job can exactly be defined as hair design and beauty care salon. In a sense, it can be said as a personal care center. At the same time I can define my workplace as a place that people come for looking better physically and having their personal hair care.
How did you decide to do this job?
It seemed very attractive before starting this job. After the start I thought it was a suitable profession for me. In the first years of this work, I felt it was a job for me.
What are the difficulties of your job?
First I am working seven days a week from 8 am until 10 pm. So it is very difficult and I have very little time to spend with my family. Secondly, another difficult aspect of our business in this beauty care industry is to satisfy our customers. Sometimes we are engaged in with some female customers for hours. Sometimes we do not understand exactly what our customers want. And sometimes due to a technical fault we are having difficulties with damaged hair of our customers.
Who has supported you before openning your own workplace?
First, my wife has always supported me. To start a new business in such an expensive place of Istanbul was very difficult in 2000 and it is still very difficult. I founded this business with bank loans and financial supports of my friends.
Does this job satisfy you with financially and spiritually?
Although our busy and stressful work Schedule, I think I am spiritually satisfied. Our job is to provide people’s looking more beautiful and to be happy. When we see people happy, we are also happy. Besides, people tell their problems and secrets to us when dealing with them, and they eliminate their problems in this way. We help them just by listening them like a psychologist and they feel relaxed. This gives us a great pleasure.
Financially, specially when I first started my business, I had difficulties because I had debts to my friends and banks and I had also high building rentals, but now I think I get the reward of my efforts.
Do you receive feedback from your customers?
Our customers bring us some gift in order to thanks us later. They take a photograph with their new hair and new face and then they share in social media. These cases are indicator that our customers are very satisfied. Besides, we ask our customers whether they are satisfied or not. Our customers’ pleasure is the most important thing for us.
How do you see the future of your business.
Even someone who currently work for two years can open a workplace and run this bussiness. But the quality of service is very low. And this leads to low quality and unfair competition. In this context, I think that there isn’t any institution that protects and supports us. In fact, our job is a kind of art. Because we are trying to make a special and unique product for every people. However, the unqualified beauty salons affects us negatively. And this situation worries us for the future.